Best Lipstick Shades? Expert Picks for 2023

Finding the perfect lipstick shade can feel overwhelming with countless options available at retailers like Apple Store Fashion Island and beauty counters everywhere. Whether you’re shopping for a signature look or experimenting with bold new colors, understanding which shades work best for your skin tone and personal style is essential. In 2023, lipstick trends have evolved to embrace both classic elegance and daring experimentation, offering something for every makeup enthusiast.

This comprehensive guide breaks down the expert-recommended lipstick shades dominating the beauty world right now. We’ll explore how to choose colors that complement your complexion, discover the hottest trending shades, and learn application techniques that make any lipstick look professional. Whether you’re a makeup novice or a seasoned beauty lover, these expert picks will help you find your next favorite lipstick.

Understanding Your Skin Undertone

Before diving into specific shade recommendations, it’s crucial to understand your skin’s undertone. Undertones are the subtle hues beneath your skin’s surface that determine which lipstick colors will look most flattering. There are three primary undertone categories: warm, cool, and neutral. Identifying yours is the first step toward selecting lipsticks that enhance rather than clash with your natural coloring.

To determine your undertone, examine the veins on your wrist in natural daylight. If they appear greenish, you likely have warm undertones. Blue or purple veins suggest cool undertones, while a mix of both indicates neutral undertones. Alternatively, consider which metals flatter you most—gold jewelry typically complements warm undertones, while silver enhances cool undertones.

Understanding undertones helps you navigate the vast world of lipstick options more effectively. Warm undertones look stunning in coral, peach, warm reds, and bronze-infused shades. Cool undertones shine in berry, plum, blue-based reds, and mauve tones. Neutral undertones have the flexibility to wear virtually any shade, though they often look best in true reds and balanced nudes. This foundational knowledge makes shopping for lipsticks—whether at beauty stores or while browsing beauty blogs and resources—significantly more successful.

Top Lipstick Shades for 2023

2023 has brought forth an exciting palette of lipstick shades that range from timeless classics to innovative new hues. The year’s most celebrated shades reflect both current beauty trends and individual expression, allowing makeup lovers to find colors that resonate with their personal aesthetic.

Classic Red remains the undisputed monarch of lipstick shades. However, 2023’s red lipsticks have evolved beyond the traditional blue-based reds. Brick reds, tomato reds, and cherry reds offer fresh interpretations of this timeless shade. A true red lipstick can instantly elevate any look, from casual to formal. When selecting a red, consider whether you prefer a blue-undertone red (which appears more sophisticated and cool) or an orange-undertone red (which feels warmer and more approachable).

Warm Terracotta and Rust shades have gained tremendous popularity, particularly among those with warm undertones. These earthy, sophisticated colors bridge the gap between neutral and bold, making them perfect for everyday wear with the option to dress up for evenings. Terracotta lipsticks pair beautifully with warm eyeshadows and bronzed skin, creating a cohesive, sun-kissed aesthetic.

Berry and Plum tones continue to dominate fall and winter collections. These jewel-toned shades exude elegance and work beautifully across various skin tones. Deep plum shades create dramatic evening looks, while lighter berry tones offer a more approachable alternative for daytime wear. These colors pair exceptionally well with smokey eye makeup and create striking contrasts with lighter complexions.

Nude and Neutral lipsticks remain essential staples in every makeup collection. The key to finding your perfect nude is matching it to your specific undertone rather than your skin depth. Warm undertones should explore peachy nudes and warm beiges, while cool undertones look best in rosy nudes and taupe shades. Neutral undertones can experiment with both warm and cool nude variations.

Coral and Peach shades bring vibrancy and youthfulness to any look. These warm tones are particularly flattering for fair to medium skin tones and create an instantly fresh, summery appearance. Coral lipsticks work wonderfully for daytime looks and pair beautifully with bronzed makeup. They’re also excellent choices for those seeking lipstick recommendations at major retailers.

For those interested in exploring comprehensive beauty resources and guides, many beauty experts recommend building a versatile lipstick collection that includes at least one shade from each of these categories.

Seasonal Color Recommendations

Just as fashion evolves with seasons, lipstick shades that look stunning in summer may feel out of place during winter. Understanding seasonal color palettes helps you maximize your lipstick collection and ensure your makeup always feels current and appropriate.

Spring and Summer call for lighter, fresher lipstick shades that reflect the season’s energy and warmth. Coral, peach, watermelon, and light pink shades dominate spring and summer beauty routines. These colors evoke feelings of sunshine and vitality, making them perfect for warm-weather occasions. Cream and glossy finishes work particularly well during these seasons, as they catch light and enhance the youthful quality these shades provide.

Fall and Winter favor deeper, richer lipstick tones. Burgundy, oxblood, deep plum, and rich berry shades become staples during cooler months. These sophisticated colors complement the heavier fabrics, deeper eyeshadows, and overall aesthetic of fall and winter wardrobes. Matte and satin finishes look particularly luxurious during these seasons and provide excellent color payoff that lasts through holiday events and winter outings.

Understanding these seasonal shifts allows you to shop more strategically and build a well-rounded lipstick collection. When visiting beauty counters or exploring options at various retailers, consider which season you’re shopping for and select shades accordingly. This approach ensures your lipstick selections always feel fresh and intentional.

Application Techniques for Flawless Color

Even the most beautiful lipstick shade won’t achieve its full potential without proper application technique. Mastering lipstick application elevates your entire makeup look and ensures color longevity throughout the day. Here are essential techniques every makeup enthusiast should know:

Lip Preparation is the foundation of flawless lipstick application. Begin by exfoliating your lips gently with a soft toothbrush or lip scrub to remove any dead skin. Apply a hydrating lip balm and allow it to set for a few minutes before applying lipstick. Well-moisturized lips provide a smooth canvas and prevent lipstick from appearing patchy or settling into fine lines.

Lip Lining creates definition and prevents color from feathering throughout the day. Choose a lip liner that matches your lipstick shade or is one shade deeper for added definition. Begin at the corners of your mouth and follow your natural lip line, slightly overdrawn if desired for fuller-looking lips. This step is particularly important when wearing bold or vibrant shades, as it contains the color and creates a polished appearance.

Color Application should be done with precision and patience. Apply lipstick directly from the tube or use a lip brush for greater control. Start at the center of your lower lip and work outward toward the corners. Repeat on your upper lip, pressing lips together gently to blend the color. For lasting color, apply a second layer, allowing the first layer to set slightly between applications.

Setting Your Lipstick extends wear time significantly. After applying lipstick, blot with a tissue, then apply a light dusting of translucent powder using a small brush. This technique, called “powdering and blotting,” helps set color and prevents transfer. For extra longevity, apply another layer of lipstick over the powder and blot again.

Touch-Up Strategies keep your lipstick looking fresh throughout the day. Carry your lipstick in your bag for quick touch-ups, or use a long-wearing lip tint as a base before applying lipstick. These tints provide color that lasts even after lipstick fades, maintaining a tinted lip appearance. This strategy is particularly useful for those with busy schedules or frequent social engagements.

Lipstick Formulas and Finishes

Modern lipstick formulations offer an incredible variety of finishes, each creating distinct effects and lasting different lengths of time. Understanding these formulas helps you choose lipsticks suited to your lifestyle and preferences.

Matte Lipsticks provide full color payoff and exceptional longevity. They create a sophisticated, velvety finish that photographs beautifully and makes a bold statement. However, matte formulas can feel drying on lips, requiring consistent hydration and lip balm application. These are ideal for evening events, professional settings, and those seeking long-wearing color that won’t transfer.

Satin Finishes offer a middle ground between matte and glossy formulations. They provide excellent color coverage with a subtle sheen that flatters most skin tones. Satin lipsticks feel more comfortable on lips than mattes while still delivering impressive color longevity. These versatile formulas work beautifully for both daytime and evening wear.

Glossy Lipsticks create a shiny, dimensional appearance that enhances lip fullness and reflects light beautifully. While glossy formulas don’t last as long as mattes, they offer superior comfort and a more youthful aesthetic. These work wonderfully for casual daytime wear and create a fresh, approachable look. Many beauty experts recommend having at least one glossy lipstick in your collection for versatility.

Liquid Lipsticks have revolutionized long-wear lip color. These innovative formulas dry to a lightweight, comfortable finish that lasts for hours without flaking or feathering. Modern liquid lipsticks have evolved significantly, offering comfortable wear and impressive color accuracy. They’re perfect for those seeking maximum longevity without the drying sensation of traditional mattes.

Tinted Lip Balms provide sheer color with maximum comfort and hydration. These moisturizing formulas are perfect for everyday wear and those with sensitive or dry lips. While they don’t provide intense color payoff, they offer a natural-looking tint that enhances lips without appearing heavily made up.

Where to Shop Premium Lipsticks

Finding quality lipsticks has become easier than ever, with options ranging from drugstore brands to luxury cosmetics. Knowing where to shop helps you discover new shades and find products suited to your budget and preferences.

Department Store Beauty Counters remain excellent destinations for trying lipsticks before purchasing. Brands available at department stores offer extensive shade ranges and often have trained beauty consultants who can help you find your perfect match. Many department stores also offer generous return policies, allowing you to try lipsticks at home before committing.

Specialty Beauty Retailers like Sephora and Ulta Beauty provide vast selections from multiple brands in one convenient location. These retailers allow you to swatch numerous shades simultaneously, making it easier to find your ideal color. Their knowledgeable staff can offer personalized recommendations based on your skin tone and preferences. Shopping at these locations is particularly beneficial when exploring lipstick options in major shopping areas.

Online Beauty Retailers offer unmatched convenience and often feature exclusive shades unavailable in physical stores. Many online retailers provide detailed product descriptions and customer reviews that help inform purchasing decisions. Virtual try-on technology has also improved, allowing you to preview lipstick shades on your own skin tone using your smartphone camera.

Brand Websites often feature complete shade ranges and detailed swatches that help you make informed decisions. Many brands offer online exclusives and limited-edition shades available only through their websites. Purchasing directly from brands sometimes provides loyalty rewards and exclusive access to new releases.

Local Beauty Boutiques offer personalized service and curated selections of premium brands. These independent retailers often stock unique, high-quality lipsticks that you won’t find at major chains. Shopping locally supports small businesses while providing access to expert advice from passionate beauty professionals.

When shopping for lipsticks—whether at major retailers or specialty boutiques—consider exploring resources that discuss beauty product sustainability and ethical sourcing. Many modern lipstick brands prioritize eco-conscious practices and sustainable ingredients, allowing you to feel good about your purchases.

For those interested in learning more about sustainable beauty practices, numerous brands now offer refillable lipstick packaging and use ethically sourced ingredients. This conscious approach to beauty shopping aligns with broader efforts toward environmental responsibility.

FAQ

What lipstick shade is most flattering for fair skin?

Fair skin looks stunning in a wide range of shades depending on undertone. Cool undertones should explore berry, mauve, and blue-based reds, while warm undertones look beautiful in coral, peach, and warm reds. Neutral undertones can wear virtually any shade, though true reds and balanced nudes are particularly flattering. The best approach is to test shades in natural lighting to see which colors make your skin glow.

How do I prevent my lipstick from feathering?

Lip liner is your best defense against feathering. Always use a lip liner that matches your lipstick shade and carefully outline your lips before applying color. Additionally, ensure your lips are well-moisturized and exfoliated, as dry lips are more prone to feathering. Setting your lipstick with powder also helps contain color and prevent transfer.

Can I wear bold lipstick shades with glasses?

Absolutely! Bold lipstick shades work beautifully with glasses and can create a striking overall look. When wearing bold lip color with glasses, keep your eyeshadow relatively neutral to avoid overwhelming your face. This approach draws attention to your bold lip while maintaining balance and allowing your glasses to remain a complementary accessory rather than competing focal point.

What’s the difference between liquid lipstick and traditional lipstick?

Liquid lipsticks are applied with a wand applicator and dry to a lightweight, long-wearing finish. Traditional lipsticks are applied directly from a tube and typically offer more comfort but less longevity. Liquid lipsticks last significantly longer (often 8+ hours) but can feel slightly drying, while traditional lipsticks feel more comfortable but may require touch-ups throughout the day.

How do I choose between warm and cool-toned lipstick shades?

Your skin’s undertone determines which lipstick colors will look most flattering. Examine the veins on your wrist—green veins indicate warm undertones (choose warm reds, corals, and peaches), while blue veins indicate cool undertones (choose berry, plum, and blue-based reds). If your veins appear both colors, you have neutral undertones and can wear both warm and cool shades beautifully.

What’s the best lipstick shade for mature skin?

Mature skin looks beautiful in warm, earthy tones like terracotta, warm reds, and peachy nudes. These shades are flattering and complement the natural warmth that often develops in mature skin. Avoid very dark or very pale shades, which can emphasize fine lines. Satin and glossy finishes are particularly flattering on mature lips, as they add dimension and avoid the drying effect of heavy mattes.